Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site. While the…

Email marketing helps businesses not only to build relationships with customers, but gives them a proven way to nurture leads and convert them into long lasting customers.  No matter what type of business, an email list is the most important element of a successful marketing strategy. With that list, businesses can share their story, promote their business, and…

If you are looking to work for yourself and build your own freedom, learning how to become a virtual assistant (also known as VA) might be perfect for you! As a virtual assistant, you get to choose who you work for and what tasks you take on, you’ll be able to manage your own schedule and work from…

Market research is the process of learning about your potential customers. Who are they? What are their buying and shopping habits? How many of them are there? It sounds like a complex process for academics. But, it’s actually really simple. Recommended for those who love doing online research and who have a good understanding of marketing…

Do you have a well-developed network? Are you self-directed? Do you have an impressive portfolio filled with client success stories? You might be ready to become a consultant, by following a few simple yet very important steps. Recommended for those who are great with people and know a topic well enough to help guide and…