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Market research is the process of learning about your potential customers. Who are they? What are their buying and shopping habits? How many of them are there? It sounds like a complex process for academics. But, it’s actually really simple.
Recommended for those who love doing online research and who have a good understanding of marketing and business concepts
How much can you earn? Anywhere from $10-$20 for basic research to a few hundred dollars for more complex research, containing SWOT analysis, competitor analysis and so on
Start-up costs: none to start with, but depending on the project size, you might need to invest in some research and competitive analysis tools to help you
Successful businesses need to do a lot of research: they need to know who they’re targeting with their product or services, who their competitors are and what strategies they’re using, understand consumer behaviour – and much, much more.
And because there’s no point in hiring someone outright to do this, it’s much easier and cheaper for businesses to outsource these types of projects to a freelancer.
Pretty much anyone can do this, but you do need to have a pretty good understanding of key marketing and business concepts, of consumers and their behaviour and generally, the kinds of information that businesses need in order to improve their strategies and their products or services.
So, if you don’t know what a SWOT analysis is, then this is probably not the job for you; however, you can always read up and learn, so no need to fret.
As for selling your services, you can use platforms like Fiverr to find clients.
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