Start a Podcast & Earn Money from Sponsorships

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There’s never been a better time to make a podcast: podcasts are soaring in popularity, the tech is easier than ever, and there’s still a lot of opportunity for new podcasters. More people are listening to podcasts than ever before. According to Edison Research, the number of Americans listening to a podcast each week has grown 120% over the past four years, and 90 million Americans listen to a podcast every month. As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business, brand, or personal hobby.

Great for anyone comfortable in front of a microphone.

Recommended for: people who are comfortable in front of a microphone!

How much can you earn? The industry standard for podcast sponsorships starts at $18 per 1,000 listens for pre-roll sponsorships (at the beginning of the podcast), $25 for mid-roll (somewhere in the middle of the podcast episode) and $10 for post-roll (at the end of your podcast) – so your earnings will depend on how popular your podcast gets. Or, another way to make money from podcasting is to promote affiliate products. 

Start-up costs: while you can potentially start doing it for free, if you’re serious about podcasting it’s worth getting some equipment to ensure the sound is up to par; luckily, since podcasting is so popular right now, there are plenty of podcasting kits that you can get that include everything you need (microphone, headphones, etc.) and can cost anywhere from $100 to $1,000 (but you can definitely get the job done with cheaper kits!)  

How do I start?

Follow our quick guide

You can start to make money from podcasting once you’ve got a good base of listeners for each of your episodes, so it will take some time to get your podcast to that level so that you can start earning from it. Learn to start a podcast.

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If you would like more in-depth tutorials to help you start your online business, join LinkedIn Learning to learn business, creative, and technology skills. Get access to thousands of courses that will help you start your online business. Start your free month now.

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What do I need to start?

A website

To get started, you need a website and you can build a podcast website with no coding skills with a easy Drag-&-Drop WordPress builder. Get 300+ design templates, 1-click WordPress installation, web hosting & domain registration, all for only $2.95/mo with Bluehost, the #1 trusted WordPress hosting. Signup now.