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Stock footage market is a large database of diverse videos used by influencers, television companies, agencies, businesses and video productions to save time and money. Who contributes these recordings? Anyone who wants to make money by selling their short video clips.
The purpose of Stock Footage is to save time and money for video makers. Instead of filming a specific shot of say Machu Pichu, a travel agency from US can simply buy it from someone who has just made that shot thus saving them time and money.
Recommended for: people who love filming (and who preferably, have a good camera)
How much can you earn: you can potentially make a few hundred dollars a month (passively!) once you have an extensive portfolio of stock video footage
Start-up costs: you need a good camera and lighting kit to get started; plus, you might also need to pay extras to appear in your videos (or better yet, use your friends and family to help you save money)
This is pretty much like selling stock photos – only with video footage instead of photos. Many of the big stock photography sites also sell licenses for stock video footage and you basically make money every time someone buys one of your videos.
And the good news is, video marketing is absolutely huge right now – a lot of businesses and marketers need to create videos on a regular basis (for their website, their social media channels and so on) but the costs of producing these videos themselves are too high, especially if you need several videos a month.
Because of that, they turn to stock video footage – they buy ready-made video clips and then use video editing software to turn into a good business/marketing video.
So if you want to go this route, try to think of what kinds of videos businesses and marketers would use – spend some time browsing the libraries of stock footage sites and check out business profiles on social media to get a better idea of the types of videos you should create.
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